When it comes to social media marketing on facebook getting fans on your business page is really only half of the battle, the other half is actually getting them to come through the door and beyond that, keep them coming back. Anyone can get a few fans on facebook and lure them into the door with a coupon or special offer, but it takes a real sense of business, customer acquisition, and customer service in order to keep that same customer coming back again and again.
The most popular method used by businesses in order to get customers through the door for the first time is the use of exclusive facebook fans only coupons or special events. For example one small mexican food place in Houston, TX had great success with a special fans only dinner event that took place after hours that included live music, hjalf price drinks, and buy one get one free meals for 2. This not only got people through the door and gave them a great deal but it also did something very important, it gave them an experience that they would remember and that will be sure to bring them back again and again. Beyond that it will probably also get them to talk about the event with their friends on facebook who will in turn probably join to get the same privalage.
Another good option used by many businesses is through contests and giveaways, for example you may offer half off to the first 100 people to come through the door between a certain set of hours, for most places it would be best do this during peak hours so that you don’t lose out on any revenue. This scarcity trick works wonders for getting hoards of people through your door really fast and in big groups but the downside is that its not very sustainable and it can put extra stress on your staff during busy hours.
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